When the Boston Bruins [team stats] take on the Philadelphia Flyers at Fenway Park [map] on the first day of 2010, four top brands will converge on the iced-over infield.
“No one ever imagined that a hockey game could wrest a modest part of New Year’s Day from college football,” said Stephen Greyser, marketing professor at Harvard Business School. “But these four terrific brands - the NHL Hockey Betting , the Winter Classic, the Bruins and Fenway Park - have turned a national event into a global one.”
The National Hockey League’s outdoor matchup has become a big draw since it was launched in snowy weather in 2008 at Buffalo’s Ralph Wilson Stadium and next held at Chicago’s Wrigley Field.
NHL Commissioner Gary Bettman said the event is so popular because it puts hockey where it was meant to be played - outside.
For more Check out NHL Hockey Betting.
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