Bettman is clearly excited about the NHL's popular outdoor game, and he has every reason to be. The New Year's Day contest has generated a great deal of positive buzz in the United States, where, in just two years, it has become the most anticipated hockey game of the season.
But is the league running the risk of over-hyping the Winter Classic and running a good idea into the ground? On one hand, the NHL Hockey Betting would be silly not to capitalize on the outdoor game's popularity, but then again, it's possible that too much of a good thing could be bad.
The NHL is used to being shoved into the margins in the U.S. sports pantheon, as it is forced to take a back seat to baseball, basketball and football, but hockey has become a player in America as well, if only for that one day when a pair of teams battle the elements under the open sky.
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